Canes Creator
The University of Miami is a powerhouse in college culture, and as a Canes Creator, I’m one of the few behind the lens. Since January 2025, I’ve concepted and created 1–2 videos every week, honing a fast-paced creative process that prioritizes creativity and what actually resonates with an audience.
I help tell the stories of life at the U, shaping how future students imagine it and how current Canes experience it.
Almost forgot this was the whole point.
Four years. Two colors. One 'U.' Taking it all in at Senior Year Family Weekend.
Not all milestones need a speech. Some just need a cartwheel.
Another day, another hidden campus gem.
performance
9.8M+ impressions
7.9M+ video views
415K+ engagements
4.2% engagement rate (2.5% is considered strong)
content created as part of the Canes Creator program, August 2025–present (May 2026)
Find more from me @univmiami